A logo is an entry point, not the whole system

Customers encounter brands through packaging, social media, retail and communications as well as the logo.

Brand design builds a system

  • Positioning and visual direction
  • Logo and usage rules
  • Color and typography
  • Graphic and image language
  • Application guidelines
A logo can be noticed. A system keeps a brand recognizable.

Which service is appropriate?

A logo may be enough for one defined use, while a new or growing brand usually needs a complete identity system.