Prepare information before design

Design solves real conditions. Missing product information forces important decisions to rely on assumptions.

Recommended materials

  • Product name, function, format and claims
  • Audience, price and channels
  • Existing identity assets
  • Dielines and regulatory copy
  • Competitors, schedule and decision makers
Useful information lets the design team see the real product and context.

Mark unresolved items clearly

When information is still being confirmed, share its status and expected timing so risks can be planned.