Packaging is more than a front-panel visual

A complete packaging project coordinates brand recognition, product information, regulations, structure and production conditions.

Typical scope

  • Visual direction and information hierarchy
  • A consistent system across products
  • Rules for formats, flavors and SKUs
  • Labels, cartons, pouches and displays
  • Dieline adaptation and print-ready files
Packaging should work on shelf, in hand and in production.

What to prepare before starting

Product names, claims, mandatory copy, dimensions, dielines, channels and production timing all influence the design process.