01 / CORE SERVICE
BRAND STRATEGYBrand Strategy
Clarify the direction before design begins.

01 / OVERVIEW
A CLEARER START
Brand strategy should make decisions clearer, not make a brand sound more complicated.
We turn product, audience and market insights into a practical direction for identity, packaging and communication.
02 / SCOPE
SERVICE
SCOPE
- 01Brand positioning
- 02Audience and market review
- 03Core brand value
- 04Brand and visual direction
Based in Shanghai and available for brand projects across China and international markets.
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