The schedule is more than design time
Packaging projects move through briefing, direction, core design, range extension and production files.
Typical stages
- Collect product and packaging information
- Confirm strategy and visual direction
- Develop the core packaging
- Extend and align SKUs
- Prepare production files
Complete information keeps time focused on design decisions rather than waiting and rework.
Leave time for production
Prototyping, manufacturing and shipping should be planned backwards from the intended launch date.